Business Development Officer

KEY RESPONSIBILITIES

• Develop and execute growth strategies and plans across functions to build, deliver, and exceed financial growth goals for the company
• Develop quotes and business proposals for potential customers
• Identify and map out business strengths and customer needs
• Research business opportunities and viable income streams for the company
• Draft and review vendor contracts
• Collate, analyze and interpret data on consumers, competitors, and market place as well as consolidate information into actionable items, reports, and recommendations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Perform a valid and reliable market research SWOT analysis
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation
• Remain fully informed on market trends, and other parties’ research and implement best practices both locally and internationally
• Provide feedback to Management on successes and areas needing improvements
• Define and execute against go-to-market plans, including product launch plans, promotion plans, product news, and annual programs
• Strategize and plan the entire sales value chain i.e. forecasting, pricing, expenses, profitability, new product development, market research, and brand strategy
• Manage and establish channel sales distributors, brand visibility, and merchandising
• Monthly review & evaluation of reports (area performance, top distributors performance, top selling articles movements, overdue & outstanding)
• Ensure strong relationship management with key business partners and customers
• Ensure daily coordination with the sales team and therefore resulting in daily productive work
• Actively engage in hiring, training, and developing the sales team
• Develop marketing strategies and plans to support sell-thru and growth expansion of the brand